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Gloria Bryant, President
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Essex County Destination Marketing
Multicultural Tourism, New Jersey, African American, Asian, Latino, promotion, public relations, publications, guides, graphic design, writing
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Honors, New Jersey Ad Club, Jersey Awards, First Place, Pro Bono TV Institutional, Communicator Award, Apex Award, LEX Award, best recycling communications,
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Promoting Environmental Awareness

 

Originally retained to roll out the public education component for the City of Newark's very first recycling program, The Writing Company produced a citywide blitz of ads, direct mailings and special events that helped raise the local recycling rate to more than 50 percent ahead of the state-mandated time frame. In later years, The Writing Company used these same tools to help city officials raise awareness in both the residential and business communities of more complex environmental issues, including household hazardous waste, environmental business development, and waste prevention and reduction. The firm has also focused on supporting the Clean Newark initiative aimed at improving the city's appearance.

The Writing Company's work in Newark has been recognized with the Big Apple Award for Marketing Communications, the Leaders in Environmental Excellence Award for best environmental outreach program in New Jersey, and the New Jersey Advertising Club's Jersey Award for best public service announcement.

Helping the Big Apple Shine
In another important environmental awareness project, The Writing Company applied its talents across the Hudson River when it developed several major communications vehicles for the City of New York's WasteLe$$ waste reduction initiative. Our work here included creating a project logo, producing 25 newsletters for stakeholders in a variety of industries, and developing a documentary video on the WasteLe$$ program. TWC served on the project as a contractor for Science Applications International Corporation (SAIC), the largest employee-owned research and engineering company in the United States.

Connect to TWC Work Samples 

Samples of work produced by The Writing Company for this project:

Second Chances, a City of Newark waste reduction guide aimed at helping residents donate used, but usable goods.

NYC WasteLe$$ newsletter created for Big Apple restaurants.

To view sample files, you need the free Adobe Acrobat reader. Click here to download.

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The Writing Company
Communications
One Gateway Center
Suite 525
Newark, New Jersey 07102
Tel: 973.824.4414
Fax: 973.824.5393