The Writing Company was a key player in the MCEDC's re-branding and rollout of a new marketing program. The Writing Company used the comprehensive recommendations of a marketing consultant retained by MCEDC to translate into graphics the message and identity outlined in its marketing report. The Writing Company created a logo reminiscent of a gold quality seal medal to reflect a desired identity in which the county was positioned as business destination offering a high level of quality in a variety of attributes (e.g. labor force, location, lifestyle). Our firm went on to integrate this logo into several communications products we developed for MCEDC, including a Web site design and a marketing brochure touting Morris County as a prime location for businesses.